Books I’ve Read

Graphic & Web Design

  • 版式设计原理与应用 – John McWade
  • 版式设计 (设计师必知的30个黄金法则) – Gavin Ambrose / Paul Harris
  • LOGO设计的五大法则 – Alex W. White
  • 印刷工艺 – 张洪海
  • Above The Fold (Understanding the Principles of Successful Web Site Design – Brian Miller
  • Graphic Design School (A Foundation Course for Graphic Designers Working in Print, Moving Image and Digital Media) – David Dabner / Sandra Stewart / Eric Zempol / Abbie Vickress
  • Designing The Digital Experience (How to Use Experience Design Tools & Techniques to Build Websites Customers Love) – David Lee King
  • The Big Red Fez (How to Make Any Web Site Better) – Seth Godin

Sales & Marketing

  • Permission Marketing (Turning Strangers into Friends, and Friends into Customers) – Seth Godin
  • Free Prize Inside! (The Next Big Marketing Idea) – Seth Godin
  • We Are All Weird (The Myth of Mass and The End of Compliance) – Seth Godin
  • Linchpin (Are You Indispensable?) – Seth Godin
  • Purple Cow (Transform Your Business by Being Remarkable) – Seth Godin
  • The Dip (A Little Book That Teaches You When To Quit and When To Stick) – Seth Godin
  • A Sale Is A Love Affair (Seduce, Engage & Win Customers’ Hearts) – Jack Vincent


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